Award-winning life-style boutique lodge model Ovolo Accommodations introduced a strategic alliance with digital advertising and marketing options supplier Nodal.
It is a world first for the hospitality trade that continues Ovolo’s legacy as true innovators within the ever-challenging journey surroundings.
The collaboration was introduced right now, 18th February, and goals to harness the facility of synthetic intelligence (AI) to considerably bolster Ovolo’s present advertising and marketing initiatives for higher performance-driven outcomes.
Ovolo Accommodations group director of promoting Stephen Howard remarked: “We satisfaction ourselves on being a challenger model that continually seeks to innovate and elevate. Collaborating with Nodal is a world first and we’re assured that we’ll unlock new alternatives for progress and engagement, making certain that our advertising and marketing methods are as dynamic and distinctive as our lodges, while additionally making certain our inside communication and reporting is strong.”
This partnership will allow Ovolo to faucet into Nodal’s progressive methods, driving engagement and conversions whereas sustaining the model’s distinctive id.
Because the hospitality and tourism trade continues to evolve, the partnership between Nodal and Ovolo Accommodations represents a major step ahead in leveraging expertise to create impactful advertising and marketing methods.
Collectively, they are going to set a brand new normal for a way manufacturers can utilise AI to attach with customers, drive loyalty, and finally, improve the general visitor expertise.
How does it work?
Nodal makes use of AI to grasp personas in a deeper manner and craft focused campaigns to make sure Ovolo’s distinctive message reaches the best viewers on the proper time, while utilising their proprietary AI platform Connect with distribute insights, personalised reviews and superior analytics throughout your complete Ovolo enterprise.
As a part of the engagement, Nodal can be rolling out Connect with centralise all of the disparate advertising and marketing, CRM, and property administration platforms into one customised interface.
The stakeholders inside Ovolo will all have their very own personalised AI chatbot that uncovers market insights, model monitoring and end-to-end efficiency reporting tailor-made to their particular wants.
Nodal founder Tim Durgan mentioned of the settlement: “We’re excited to accomplice with Ovolo Accommodations, a model that embodies creativity and a contemporary perspective within the hospitality and tourism sector.”
Co-founder Daniel Gibson added: “Our AI-powered options will empower Ovolo to not solely improve its advertising and marketing efforts but additionally to create personalised experiences that resonate with their company. Collectively, we’ll redefine what it means to attach with travellers in right now’s digital age.”
