Minor Resorts and HBX Group have introduced the worldwide growth of their most popular distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
The expanded partnership builds on the success of Minor Resorts and HBX Group’s current collaboration in Europe and the Americas. Below the settlement, Minor Resorts will add 181 properties from Asia, Australasia, Africa and the Center East to its distribution partnership. The group may even designate HBX Group as a most popular B2B distribution associate, enabling streamlined distribution, optimised operational prices, and larger management over charges and stock.
HBX Group’s international community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Resorts properties throughout 58 nations. These embody famend manufacturers reminiscent of Anantara, Avani, Elewana Assortment, Tivoli, NH, NH Assortment, nhow and Oaks. Trying forward, Minor Resorts introduced its intent so as to add almost 300 properties to its portfolio over the subsequent three years, which may even be a part of the popular distribution partnership.
Carlos Muñoz, Chief Industrial Officer at HBX Group, commented: “This international partnership represents a major milestone in our collaboration with Minor Resorts. By consolidating distribution efforts and decreasing operational complexity, we’re enabling Minor to streamline its technique and deal with reaching high-value markets the place we will add actual worth. HBX Group turns into an extension of Minor’s business arm, bringing their manufacturers to markets and prospects that will in any other case be out of attain. Collectively, we’re setting a brand new benchmark for what a real partnership between a hospitality group and a distribution tech platform ought to seem like.”
Ian Di Tullio, Chief Industrial Officer of Minor Resorts, added: “Our partnership with HBX Group has been instrumental in sustaining our agility and effectivity, permitting us to leverage finest practices and insights from their community. This collaboration in Europe and the Americas has been invaluable in accelerating our progress and increasing our distribution. We stay up for broadening this profitable relationship to embody our international portfolio, finally delivering superior worth to our prospects.”
Fernando Vives, Chief Industrial Officer of Minor Resorts Europe & Americas, strengthened: “Our collaboration with HBX Group has accelerated our progress in Europe and the Americas and supplied us with the insights to refine our strategy within the markets. As we increase our partnership globally, we’re excited to construct on this momentum and ship larger worth to our company.”
This announcement additionally underscores Minor Resorts’ longstanding help for MarketHub, HBX Group’s flagship occasion sequence for the journey trade. A devoted associate, the lodge group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.
