Malaysia Airways introduced that it has chosen Sabre Company’s PRISM to energy and optimize its company section.
Through the use of automated, real-time knowledge insights and tendencies, PRISM affords the airline superior knowledge analytics, enabling them to craft a extra customised journey resolution for enterprise prospects.
Malaysian Aviation Group (MAG) chief government Ahmad Luqman Mohd Azmi stated of the expertise: “Deciding on the best enterprise intelligence resolution is crucial for enhancing our company journey choices, driving enterprise progress, and boosting income whereas elevating the journey expertise for our prospects. This is the reason we’ve chosen Sabre PRISM, to assist us obtain these targets by optimising and streamlining our gross sales processes.”
With PRISM, airways achieve a complete view of company journey whereas making certain compliance with GDPR and different world knowledge privateness rules. It’s the solely resolution that gives a built-in analytics software, on-demand reporting, and API connectivity.
Moreover, Sabre affords PRISM prospects 24/7 self-service entry to analytics and reporting, in addition to in-house technical and improvement help. This help ensures correct and well timed knowledge information and enabling customized improvement help for purchasers.
PRISM additionally ensures aggressive company account administration and enhances the shopper expertise by way of higher affords based mostly on their distinctive company journey necessities.
