DBS Financial institution (Hong Kong) Restricted (DBS Hong Kong) reveals its newest advertising and marketing and buyer engagement initiative: DBS Culinary Delights.
As a number one participant in wealth administration and personal banking, DBS all the time appears to be like at developments that drive behaviours of its clients.
With wealth administration clients changing into extra selective and aspirational, DBS seeks to supply them with extra customised options, advisory companies, and private touches.
Additionally, as Hong Kong continues to be a connoisseur paradise for locals and vacationers, DBS goals to rejoice the artwork of gastronomy with its clients via DBS Culinary Delights, introducing the perfect culinary experiences within the metropolis.
DBS Hong Kong CEO and head of North Asia Sebastian Paredes mentioned: “DBS has grown considerably within the Wealth Administration house through the years. As a customer-centric and relationship-focused financial institution, we give attention to delighting our clients by creating the best-in-class buyer journeys and giving them an expertise past banking. We sit up for connecting with our shoppers meaningfully and this unprecedented collaboration shall ship recent and distinctive eating experiences for our esteemed clientele in alignment with the worldwide development of consuming nicely, consuming otherwise whereas indulging in culinary artwork.”
The chef within the highlight
Acclaimed chef Edward Lee, a standout contestant on Culinary Class Conflict, will debut the DBS Culinary Delights initiative.
Each Lee and DBS are pushed by a dedication to excellence, consistently exploring, innovating, and crafting experiences that transfer, delight and reward their clients.
Lee is famend for his artistic fusion of Asian and Western cuisines, having obtained quite a few accolades from prestigious culinary organisations.
He’ll go to Hong Kong in March to attend the inaugural signature occasion beneath the DBS Culinary Delights idea: ARTable, which can artfully marry culinary excellence and inventive inspirations.
