Everyone knows Spain for its scenic Mediterranean coast, interspersed with vibrant resort cities and hugged by crystal-clear seas, however in the event you’ve been to the Iberian nation prior to now three or 4 years, you’ve got in all probability observed how shockingly costly and busy it is turn out to be.
From a mean overnight rate of $201 in Barcelona to unsustainable ranges of overtourism within the fashionable trip island of Mallorca, the place anti-tourist sentiment has been dangerously brewing, we would not be the primary in line to board that flight.
Fortunately, there’s an thrilling Spain dupe tucked away within the far more offbeat, lesser-known Southeastern nook of Europe inflicting fairly the commotion recently, and if we should add, it is way cheaper and fewer crowded:

Bulgaria Is All The Rage This Yr!
While you consider Bulgaria, you in all probability conjure up photographs of wintry landscapes, Soviet-style concrete blocks, and Orthodox piousness.
Whereas there’s some fact to that, one thing most folks do not know is that it turns right into a summer season paradise within the hotter months.
Have been you even conscious that Bulgaria’s shoreline on the Black Sea extends for an uninterrupted 235 miles and is lined with quaint seaside cities that simply could not be additional aside from the stereotypical grayed-out, war-torn model of Jap Europe?
Or that, as an illustration, it is about as heat because the Mediterranean, if not hotter?
We child you not:
Some cities alongside the coast have a mean day by day most of 84.2°F and lows of 66.2°F, and in the event you’re pondering whether or not to pack an additional jumper or two ‘simply in case’ it will get chilly, child, you higher save house in your carry-on for some extra swim shorts as an alternative.
To not brag, however no different journey information web site stays on high of journey developments like Journey Off Path, and we reported a few years in the past on how the Black Sea is a new Mediterranean in the making, and we’re glad to see others are lastly catching on:
Why This Lesser-Recognized Nation Is So Stylish Proper Now
- It is cheaper
- It is lovely
- It is not as crowded
This 12 months, The New York Times featured this a part of the world in their record of ‘finest locations to journey’ in 2025, whereas CEO for Europe-based journey company TUI was recorded stating Bulgaria ‘might rival vacation hotspots comparable to Mallory and Menorca’ in summer season.
Newcomers are additionally taking to social media in droves to showcase Bulgaria’s magnificence: on TikTok alone, the hashtag #bulgaria alone has racked up over 2.5 million posts.
Customers will share their captures of sandy seashores, sleepy coastal villages that appear frozen in time, and gorgeous nature but to satisfy the spoils of mass tourism.
A number of the hottest TikTok’s, nevertheless, seek advice from Bulgaria’s affordability as a seaside vacation spot, in comparison with Spain, Italy or Greece.
This publish by TikTok consumer @heroiisa particularly highlights Varna as an affordable summer season getaway, the place lodging costs vary from solely $8 to $30-a-night, meals price between $5 and $12 in native eating places, and the seashores look untarnished, with crystal-clear waters:
@heroiisa BUDGET TRAVEL GUIDE TO VARNA, BULGARIA✈️ Varna is likely one of the finest locations to go to when you’re younger and on a funds!✨ All costs are in USD and primarily based on a practical funds for BUDGET vacationers in Varna, Bulgaria💸 🏨Lodging: $8 to $30/evening per particular person in the event you keep in a hostel dorm or share an condominium or a double room in an inexpensive guesthouse/lodge with somebody. This depends upon the season, the decrease finish of the costs is for shoulder season (April-June or September-October) and the upper finish for prime season (July-August). 🍛Meals: there are many choices for $5 to $12/meal. When you cook dinner, you are able to do it even cheaper than this! ☀️Actions: $0-20 relying on what you wish to do! I didn’t spend a lot cash on actions in Varna as a result of there are lots of free issues to do however there are additionally some paid actions you are able to do relying in your funds. 🚌Getting there: You may get to Varna by bus or practice from different standard Bulgarian locations and cities like Sofia, Burgas, or Plovdiv. Bus and practice tickets rely on the route however are often very reasonably priced ($2-12). ✈️Flights: Relating to flights, you’ll be able to fly into Burgas, Sofia, Plovdiv, or Varna from many European cities with Ryanair or Wizz Air after which take public transportation to Varna. It’s additionally an choice to fly someplace else within the Balkans and take public transportation from there in case you have time for an extended journey.
That is an account by a single traveler, however Budget Your Trip, our personal most well-liked platform for monitoring costs throughout completely different international locations, corroborates that Bulgaria is certainly on the cheaper finish in the case of summer season locations.
Extra particularly, vacationers will spend a mean $27 on meals per day, except they’re touring luxuriously (in that case, they need to funds $73), and $72 on motels, for whole week-long journey bills of $1,076 for 2 folks (or the equal in Bulgarian lev).
The place To Go In Bulgaria In Summer season?
- Sunny Seaside
- Nessebar
- Varna
- Burgas
- Sveti Vlas
There are numerous world-class locations to select from in the event you’re skipping Spain and heading to Bulgaria this 12 months.
If you search Outdated World appeal and tradition, go to the picture-perfect, cobbled Nessebar. This walled metropolis occupies the tip of a slim peninsula and has a wealthy historical past relationship again a number of millennia and comprising durations of Thracian, Greek, and Roman rule.
Its ensemble of Byzantine church buildings and fortifications are a UNESCO World Heritage Web site, and the hotel-lined South Seaside, a brief drive from the Outdated City, has been awarded Blue Flag standing, owing it to its cleanliness.
In search of a conventional seaside getaway as an alternative, Mallorca-style?
Sunny Seaside is just not an island, although it’s, because the title signifies, a sun-drenched resort improvement unfolding alongside an azure Black Sea filled with seaside bars, the place beer prices as low cost as $2, and a waterfront 3-star Hotel Zaara will solely set you again by $35-a-night.
Eager on an all-inclusive deal as an alternative?
HI Hotels Imperial Resort has nightly charges from a shockingly reasonably priced $80 this June, all meals included, and entry to all resort areas, together with the pool and health heart.
We’re not going to mislead you: Sunny Seaside can get a bit crowded in summer season, not as a result of an inflow of international vacationers however as a result of its reputation with Bulgarians (and the neighboring Romanians) themselves. So, for some peace and quiet and extra exclusivity, there’s Sveti Vlas to the northeast.
A laid-back yacht marina boasting a plethora of eating choices, and a number of other lengthy miles of untouched high quality, golden sands, it has 5-star motels from $66 per evening––take a look at the Garden of Eden Complex.
For a metropolis break, our high picks are Burgas and Varna, the biggest conurbations on the Bulgarian coast, and two bustling Black Sea ports well-known for his or her historic heritage––even the Starbucks in Varna is constructed on high of Roman relics!––and thriving nightlife.
They’re additionally the gateway to the coast, internet hosting low-cost flights from quite a few European locations within the excessive season, beginning in Might.
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